Compared to Tel Aviv, Jerusalem just discovered the wonders of the popular versions on Japanese cur

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Last week turned me Grossman, one of the pioneers of sushi in the country founded in 1990 Tkmarro restaurant, a neighborhood supermarket and saw two girls come to a halt at the shelves of Asian food . "Came to me to make some sushi for dinner ," one of them said. Grossman, who heard it, smiling contentedly to himself: When he started tending with sushi in the country, is experiencing terrified reactions from people not yet discovered the secret of the delightful charm of the Japanese roll. Today has become almost a national dish sushi Israelis.
, Says Grossman. We were all kinds of famous people, and I saw them struggling with chopsticks. When they thought no one was looking, they were secretly removed the raw fish rollers. There were customers who wanted us to present bread and sushi. A lot of people said it really disgusting food, and how to eat such a thing. Someone else told me it basically sushi rice is expensive. There were lots of funny comments. I admit that when I ate sushi for the first time, I feel revolted tending . "
Opened this week in Tel - Aviv Sushi the , 100 which ranks the Tel - Aviv third in the world in relation to the number of sushi number of residents, after Tokyo and New York. Tel - Aviv currently has 62 Japanese restaurants or restaurants serving sushi only about 25 sushi specialize in sushi takeaway fast, and about 13 other sushi restaurants is a big part of our diet. Israel is the only place in the world where there are sushi Supervision: about 20% of of sushi in Tel Aviv kosher.
Tel Aviv currently operate about 1,100 restaurants when sushi restaurant industry are the fastest growing specialize in the proportion between the number of sushi restaurants in Tel Aviv 1.2 times higher than in London, 1.4 times than Paris and Amsterdam.
Mid-70s, something happened in Israel: the first Chinese restaurant changed "Singing Bamboo" Teddy and Rafi maybe, established and led the Israeli diner, tending first, flavors and cooking methods from East Asia. Join this restaurant over the years more Chinese as Peking Chinese Chinese yellow tending and red, Yin Yang of Aharoni and many others. Menu based on dishes prepared bouncing off the wok, steaming or deep frying. Combined flavors and sweet and sour, spicy and sweet, shocking red sauce and fried banana dessert.
If the 70s and 80s were the era of the Chinese, Neintiz took us on a flight to Japan, with restaurants like Tkmarro, Yakimono and Kyoto, opened in the early '90s and were spreading sushi. First, Yakimono - Coffee, opened in the mid-80s
At first there were these restaurants stronghold of businessmen, high-tech industry and advertising agencies. tending Within a decade has passed sushi striking process of popularization: the upper echelons of the business restaurants Spread the word, followed by medium level restaurants have opened, suitable for income. Millennium sprouting all sushi simple, real street food sushi all works, almost every street corner: malls, supermarkets, catering performances at weddings, fast food menu everything is usually small, the techniques still require preparation in place, but the low quality of raw materials so that the volume of activity.
Real sushi requires a great deal of skill and quality ingredients. Difficult to create from it a mass product. But alongside sushi allegedly similar to the original Japanese, the country tending also began to emerge sub genre of Israeli sushi, does not mention in any way the original: fried, hot, full of mayonnaise, even one that uses a crib Moroccan, God forbid. The sushi that contradicts the Japanese culinary aesthetic, delicate flavors, Man of Few used oil. But Israelis like flavors clear and strong, tending and many still shy away from raw fish - and yet want to be caught tending sushi eaters. So this is the Israeli tending answer.
In April 2006, the Asian arena roared when the country opened at Brigade Tel Aviv restaurant "Sushi tending Samba " did rise from the USA. After two branches in New York and other offices tending in Miami, Chicago and Dallas, carrying with it the scent of this restaurant is trendy and up to date. Who had passed through the long lines was invited to eat sushi mozzarella (creating a very popular U.S. (giant plasma screens stare and feel part of a sex scene in the City.
So every day preparatory restaurants in Tel Aviv about 130 thousand circles of sushi. Average sushi restaurant served about 200 sushi day, each packet contains an average of six pieces. Best-selling dish is sashimi slices. Notable trend is sushi tempura tending fried or coated. There is also a sushi with cream cheese.
Market Tel Aviv sushi rolls $ 8 million a year, from about 15 million in the whole country. Price Average Dose popular sushi restaurant is about 39 shekels. Restaurant Ifanit amount reached 90 shekels. Israel sushi market also includes networks, including Sushi - Joe sushi Sami Sami, Sushi West Aosoka. The sushi restaurant is Yakimono prominent training. Take shipments - Evie home or office at noon constitute a quarter of the sushi market in Israel. tending
Compared to Tel Aviv, Jerusalem just discovered the wonders of the popular versions on Japanese curlers. For years sparkled Sakura tending no non-kosher Committee brightly and enjoyed hegemony. Side were two Asian restaurants Orthodox submitted Sushi Swiss chard instead of seaweed, imagine. In the past year in the capital sushi under every green tree: Osaka city center, tamago German tending Colony, Domo Sushi downtown Rechavya. Jerusalem once again prove they infect the trends in Tel Aviv, but a delay of several years.
Unfortunately, the threat hovering over the heads of Asian restaurants in the country and have been in danger of collapse. Next January the State intends to expel all employees Asian ethnic restaurants in the country, carrying out a pillow lived in this industry to make the jobs of Israelis. "I